Survivorman’s Les Stroud empowers kids to explore their connection to the wild
FOR IMMEDIATE RELEASE
September 21, 2011 - Toronto - Mobovivo, a leading provider of video technology to independent film producers and global media companies, today announced that it has partnered with 9 Story Entertainment to bring both seasons of 9 Story’s innovative reality series, Survive This, to Apple devices through the iTunes App store.
“9 Story is both a top notch producer and a great company to work with," said Mobovivo founder and CEO, Trevor Doerksen. "Our shared vision is to deliver a compelling experience for users on tablets and other devices. We're thrilled to be working together”.
Mobovivo will develop a best-in-class user experience that streams episodes of Survive This onto millions of iPads and iPhones and will also engage viewers with the content in a highly social interactive clip and share product, Previiw. The App store has become a tremendous sales channel for video rights holders seeking a 1:1 relationship with consumers of content.
“We look forward to bringing Survive This to new platforms as we continue to expand our cross-media distribution strategy," said Vince Commisso, President and CEO 9 Story Entertainment. "Mobovivo are innovators and leaders in this area and we look forward to working with them,”
In Survive This, which is created in the tradition of his hit series Survivorman, Les Stroud empowers eight teens to explore their connection to the wild. The series challenges the teens to push their limits, overcome their fears and develop lifelong survival skills. They are challenged physically, emotionally and intellectually with each episode presenting a different survival test, devised by Les Stroud himself
Mobovivo is a software company that enables producers, broadcasters and media companies to distribute and market branded video online and as apps for a range of devices, including: iOS, Android, PlayBook, Roku and Samsung Smart TVs. Visit Mobovivo.com or follow @Mobovivo
9 Story Entertainment is one of the industry’s leading creators, producers and distributors of award-winning content for young audiences around the world. With an extensive animation studio in Toronto, 9 Story has over 150 creative and production staff, and has produced more than 500 half hours of quality children’s and family programming, seen on some of the most respected children’s channels and platforms around the world. The company’s distribution arm, 9 Story Enterprises, offers a rapidly growing catalogue which includes several beloved brands such as Wibbly Pig, Harriet the Spy: Blog Wars and Wild Kratts in addition to innovative new series such as Almost Naked Animals and Survive This. Their much anticipated new shows include the delightful Daniel Tiger’s Neighborhood. www.9story.com
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