The popular animated adventure series hits #1 for kids 4-8 and 6-11 across all networks
Licensing and broadcast undergo expanded roll outs
Toronto, Canada – November 24, 2014 – Kratt Brothers Company and 9 Story Media Group are pleased to announce a flurry of activity for their hit animated adventure series, Wild Kratts. The series continues to grow in popularity and now holds the #1 spot for kids 4-8 and kids 6-11, across all networks.* The strong performance of the brand extends to toys and books, categories which have both seen highly promising results to date.
Master toy licensee Wicked Cool Toys launched a broad toy offering at Toys “R” Us (U.S.), TRU.com and shop.pbskids.org earlier this fall; this included creature power suits, talking plush, and vehicle sets. Due to the line’s strong initial performance, new items have been developed, including a Tortuga playset, deluxe power suit with sound as well as hero and villain packs. The new skus were on display at the Dallas Fall Mass Market Preview this past October, and are expected to be available at retail in Fall 2015. Random House Kids also released the first Wild Kratts book in the U.S. and Canada, as part of the publisher’s Step Into Reading Program. Sales of the first book exceeded expectations and as a result it has already received a second printing.
The expansion comes shortly after PBS KIDS greenlit a fourth season and 9 Story announced new sales of the series to France Télévisions (France), E Junior (UAE) and Canal Panda (Spain). Wild Kratts has previously been licensed to Discovery Kids (Latin America and Asia), Super RTL (Germany), Al Jazeera Children’s Channel (Middle East), Noga (Israel), TV3 (Spain), SIC (Portugal), RTE (Ireland), VRT (Belgium), Minimax (Eastern Europe), MediaCorp PTD Ltd. (Singapore), TV3 Catalunya (Spain), Minika (Turkey) and Primetime (Colombia).
Wild Kratts premiered on PBS KIDS in the U.S. in 2011 and on TVO, Knowledge Network and Télé-Quebec in Canada. A co-production between The Kratt Brothers Company and 9 Story Entertainment, Wild Kratts is distributed in the U.S. and Canada by Kratt Brothers Company and internationally by 9 Story Media Group. The series was created and developed by real life brothers and zoologists, Martin and Chris Kratt who star in the show as animated versions of themselves. The fourth season will include 26 episodes, which will begin rolling out in the U.S. on PBS KIDS in late 2015. Wild Kratts airs weekdays on PBS stations nationwide in the U.S. (check local listings).
The Kratt brothers leap into animated action in Wild Kratts, an adventure comedy from the creators of the hit shows Kratt's Creatures and Zoboomafoo. In each episode, Chris and Martin Kratt travel to a different corner of the world to meet amazing new animals. Join the Wild Kratts for a laugh-out-loud comedy adventure, as Martin and Chris activate their Creature Power Suits to rescue their animal friends!
9 Story Media Group is a leading content creator, marketer and distributor of kids & family focused intellectual property. Recognized around the world for best-in-class brands such as Daniel Tiger’s Neighbourhood, Wild Kratts, Numb Chucks, Arthur and Peg + Cat, 9 Story and its affiliate companies represent over 1700 half hours of animated and live action programming, seen on some of the most respected international channels and platforms. With one of North America’s largest animation studios, 9 Story employs over 220 creative and production staff and has produced over 900 half hours of award-winning children’s content. 9 Story is owned by Senior Management, ZM Capital and media entrepreneur Neil Court. www.9story.com
Kratt Brothers Company, founded in 1993, has created and produced over 200 episodes of television, including award-winning series: Kratts’Creatures, Zoboomafoo and Kratt Brothers: Be The Creature and Wild Kratts. Through its full service animation studio, Kratt Brothers Company is currently in production on its third season of the Emmy-nominated hit, Wild Kratts. The Kratt Brothers’ national tours draw tens of thousands of creature-crazy kids and their families and the not-for-profit Kratt Brothers Creature Hero Society, together with kids, has successfully protected critical wildlife habitats through the creation of nature reserves. www.krattbrothers.com
Wicked Cool Toys
WickedCool, LLC is a Pennsylvania-based toymaker with offices in Pennsylvania, California and Hong Kong. Founded in the Summer of 2012, Wicked Cool has a diverse portfolio of playthings for all ages. The Wicked Cool Toys management team is led by co-Presidents in the US Michael Rinzler and Jeremy Padawer, and in Hong Kong, Thomas Poon. The Company develops and brings to market proprietary lines and licensed product, including, Wild Kratts, Teenage Mutant Ninja Turtles®, Garfield, The Wiggles, Crashlings, My Girl’s Dollhouse, Vrüm, WWE®, Disney Princess®, Minnie Mouse®, Marvel®, Batman®, Superman®, Iron Man®, Sponge Bob®, Sesame Street, Dora the Explorer®, and Monster Jam®. Visit www.wickedcooltoys.com and follow the Company on both Facebook and Twitter. www.facebook.com/wickedcooltoys @wickedcooltoys
For further information:
Jennifer Ansley, Vice President, Marketing & Communications, 9 Story Media Group
+1 416 530-9900 ext 230, firstname.lastname@example.org
*Ratings Source: Nielsen NPower. 9/29/2014 - 10/26/2014. Live+7 AA Program ratings for PBS and select competitive cable network on-going series with at least 4 telecasts/month and a 15 minute duration.