Wild Kratts Brand Expands into Toys & Publishing
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worldscreen.com: By Joel Marino - November 25, 2014
TORONTO: The Kratt Brothers Company and 9 Story Media Group have announced new licensing activity for the animated adventure show Wild Kratts, which was recently renewed for a fourth season on PBS Kids.
The brand’s extension includes a broad range of toys from master toy licensee Wicked Cool Toys, with offerings such as creature power suits, talking plush and vehicle sets at Toys “R” Us. A second toy line is set to feature a Tortuga playset, a deluxe power suit with sound as well as hero and villain packs, due out fall 2015.
Meanwhile, Random House Kids also released the first Wild Kratts book in the U.S. and Canada, as part of the publisher’s Step Into Reading Program. That book has already received a second printing.
Additionally, the show has been picked up by France Télévisions (France), E Junior (UAE) and Canal Panda (Portugal). The series was created and developed by brothers and zoologists Martin and Chris Kratt, who star in the show as animated versions of themselves. A co-production between the Kratt Brothers Company and 9 Story, Wild Kratts is distributed in the U.S. and Canada by Kratt Brothers Company and internationally by 9 Story Media Group.
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