9 STORY LAUNCHES A LICENSING CAMPAIGN FOR KIDS' REALITY SERIES SURVIVE THIS

Company's Agency, The Licensing Shop, Seeks Licensing Partners to Coincide With the Highly Anticipated June Premiere on Cartoon Network US
LICENSING EXPO, LAS VEGAS - May 30, 2009

9 Story Entertainment's Toronto-based licensing agency The Licensing Shop Inc. attend's this year's Licensing Show to begin securing licensing deals for the company's all-new kid's reality adventure series, Survive This. The series which is 12 x 22-minute plus one hour finale is scheduled to debut in June on Cartoon Network US and is currently broadcast on Canada.s YTV. The Licensing Shop will kick off the campaign at this year's Licensing Expo, held at Mandalay Bay Convention Center in Las Vegas, Nevada.

"This new series represents an incredible opportunity for potential licensees and retailers," said 9 Story Executive Vice President of Business Development, Natalie Osborne. "We've had a tremendous amount of interest before the pickup from Cartoon Network and now that they are on-board, all signs point to Survive This becoming a big breakout hit."

Survive This, created by production and distribution company, 9 Story Entertainment and wilderness survival expert and filmmaker, Les Stroud, and commissioned by YTV, Canada, is an exciting adventure series that challenges teenagers to push their limits, overcome fears and develop lifelong survival skills. Hosted by Stroud, each episode aims to test endurance, wit and self-determination. Eight teens, ages 14 to 17, are thrust into various survival challenges over the course of the 13-episode season. Capitalizing on the show's bold theme, the initial categories where partners are being sought includes Board Games, Book Clubs, Fairs, Video Games, Role Play Activities and Apparel.

"The challenges these teenagers face are riveting from episode one," said Nancy Fowler, The Licensing Shop. "We anticipate an overwhelmingly positive response from the viewers, who will look for licensed product to show their enthusiasm and to extend their Survive This experience."

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